Disruptive Traits in Gaming, Metaverse, Audio, Digital Health and Sports activities Betting Reshape the Years Forward
SAN FRANCISCO and NEW YORK, Oct. 26, 2022 /PRNewswire/ — Activate Consulting, the main administration consulting agency for expertise, web, media, leisure, and sports activities companies right this moment launched its annual Activate Expertise and Media Outlook, a complete report on the state of the web, expertise, media, and leisure industries. The report, delivered through the Wall Avenue Journal Tech Dwell Convention by Activate Consulting CEO Michael J. Wolf, is offered on the WSJ web site and app in addition to on www.activate.com/#outlook.
On this annual report, Activate Consulting focuses on subjects such because the Consideration Clock & Shopper Spend, the Metaverse, Gaming, Tremendous Customers, Sports activities and Sports activities Betting, Digital Health and extra. The report relies on groundbreaking proprietary analysis.
The outcomes show the next tendencies all through the business together with:
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World web and media companies will take pleasure in greater than $400B progress {dollars} – from $2.3T to $2.7T between 2022 and 2026. Half of that progress might be from international promoting spend
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Digital video consumption might be flat by 2026. Within the U.S. YouTube has 229M viewers, Amazon Prime has 162M and Instagram is available in third with 126M viewers
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Each Netflix and Disney+ will develop largely by way of worldwide enlargement with Disney+ forecast to have 264M subscribers by 2026 vs. Netflix rising to 258M globally
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The highest three motion pictures streamed – Encanto, Turning Crimson and Sing 2 – drove 26% of all streaming time for motion pictures in 2022. For collection, originals outperformed acquired collection by 60 to 40% respectively. Stranger Issues, Ozark and NCIS have been the highest three collection.
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Home promoting revenues for the most important streaming companies will greater than double to $16B between 2022 and 2026, with Netflix forecast to develop at a CAGR of 39% and Disney+ 25% CAGR
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Social video consumption will develop from :47min in 2022 to almost an hour (:59min) in 2026. TikTok customers will develop from 1.5B globally in 2022 to 2B in 2026. YouTube will develop from 2.1B in 2022 to 2.4B in 2026. Instagram will develop from 1.3B to 1.5B in that timeframe.
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Pay TV continues to drop sharply within the US – from 62% family penetration in 2020 to 53% in 2022 and 45% in 2026
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Music: Vital progress within the international music business will attain $94B in income by 2026, pushed nearly totally by digital audio. That is up from $78.7B in 2021. 61% of music listeners use YouTube Music vs. 35% for each Spotify and Amazon Music, which at the moment are neck and neck. TikTok customers are enormous drivers in music tendencies and consumption
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The worldwide online game market is anticipated to develop to almost $220B by 2026, with over $50B generated within the U.S. There are 148M lively avid gamers within the U.S. right this moment.
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Meta, Microsoft, Nintendo, Sony, Tencent and Valve have adopted a full-stack strategy to construct out capabilities within the gaming area. Extra gaming M&A is anticipated.
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The worldwide esports viewers has surpassed half a billion viewers and can proceed to develop to 722M viewers by 2026
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NFT hype is over, with lower than a 3rd of U.S. adults conscious of what an NFT is. Gross sales peaked in August 2021 at $6.2B and have been simply $1.1B a yr later in August 2022. Put up-hype, a brand new set of extra tangible use circumstances rooted in established expertise and media behaviors (e.g. commerce, social) ought to emerge. Shifting ahead, these use circumstances will give attention to issues that NFTs have a powerful rationale for fixing, corresponding to neighborhood constructing, rewarding loyal model customers, and authorized automation for content material, digital actual property and digital collectables. Person rationale for buying NFTs has additionally modified, transferring away from funding use circumstances and in the direction of displaying and amassing
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World eCommerce will attain $9.4T in 2026, persevering with to develop quicker and add extra absolute {dollars} than bodily retail post-pandemic. China represents over 50% of complete eCommerce gross sales worldwide vs 15% share of gross sales for the U.S.
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Livestream ecommerce gross sales will develop from $5B in 2020 to $55B in 2026
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Sports activities betting continues to surge within the U.S., with complete wagers practically doubling year-over-year to achieve $47B within the first half of 2022. In Jan 2022, peak month-to-month wagers hit $9.8B within the U.S. alone. Whole sports activities betting quantity wagered will attain $210B by 2026 as sports activities betting turns into authorized in a rising variety of states
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Well being and health expertise and companies will attain a mixed market worth of $30B by 2026 and the following wave of client progress will come from weight loss plan, meditation, and sleep companies/apps
“This yr, the ability shift between winners and losers turned extra pronounced throughout a spread of sectors – from gaming and social media to international consumption of ecommerce,” stated Michael J. Wolf, Activate Consulting CEO and Co-Founder. “The forecasts shared right this moment will profoundly influence expertise and media industries as we strategy 2023 and past.”
About Activate Consulting
Activate Consulting (Activate) is a subsequent era administration consulting agency centered on expertise and media corporations. Michael J. Wolf, the previous President and COO at MTV Networks, based the corporate in 2010. Activate works with CEOs and senior administration groups to outline methods, drive innovation, and enhance income efficiency in areas corresponding to go-to-market technique, pricing, client perception, and advertising and marketing. The agency is thought for issuing its annual Activate Expertise & Media Outlook report on the state of expertise, media, and leisure industries and relies in New York and San Francisco.
For extra data, please go to www.activate.com.
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SOURCE Activate
